The USA’s fourth largest manufacturer of premium quality residential, commercial and industrial maintenance paints, we launched the Benjamin Moore brand to the UK media through a dedicated and comprehensive consumer and trade PR campaign.
A tailored PR campaign
Whilst consistently remaining true to the company’s USPs and core campaign messages on quality, breadth of product and heritage, we packaged the brand’s profile and messages in a tailored format to target each sector and generated quality coverage within consumer and trade media, both online and in print.
From some of the highest circulating national newspapers to full-page inclusions within key consumer home interiors titles, the PR campaign continues to grow from strength to strength, steadily increasing brand awareness to a targeted audience.
Quality interiors magazine coverage
High-circulating national coverage
With lead image placements in The Sunday Times Home and multiple inclusions in daily titles such as Metro and weekend supplements, the PR campaign has generated a fantastic response from the national press.
Trade coverage and increasing market awareness
Online and blog coverage
Far reaching coverage across a number of platforms from blogs, to Instagram and Facebook.