Kelly Hoppen MBE Bathroom Collection


To launch the Kelly Hoppen MBE bathroom range for Crosswater, we generated a raft of interviews, product coverage, features and news stories across the consumer and trade media.  

"In The White Room created the perfect launch platform for our new range."

Marten Baker, Commercial Manager, Crosswater Holdings.

Kelly Hoppen Press Campaign
Kelly Hoppen Interiors PR Photography
PR Exposure for Kelly Hoppen

Driving consumer awareness

Using Kelly Hoppen MBE's iconic design status, we sold in high profile interviews to influential magazines such as Kitchens and Bathrooms.


Kelly Hoppen Brand PR Exposure

Targeting trade


Using our trade media contacts, we secured features in top titles such as Hospitality Interiors.


Social Media Campaign



We tweeted news, photos and videos to engage followers online...


PR Pinterest Account

Social media support


...and we used other social media channels like Pinterest to drive visitors back to the Crosswater website.