Kelly Hoppen MBE Bathroom Collection
To launch the Kelly Hoppen MBE bathroom range for Crosswater, we generated a raft of interviews, product coverage, features and news stories across the consumer and trade media.
"In The White Room created the perfect launch platform for our new range."
Marten Baker, Commercial Manager, Crosswater Holdings.
Driving consumer awareness
Using Kelly Hoppen MBE's iconic design status, we sold in high profile interviews to influential magazines such as Kitchens and Bathrooms.
Using our trade media contacts, we secured features in top titles such as Hospitality Interiors.
We tweeted news, photos and videos to engage followers online...
Social media support
...and we used other social media channels like Pinterest to drive visitors back to the Crosswater website.