The launch of Iconic in the UK warranted a long-term strategic PR campaign to create a buzz about the brand. We successfully positioned it as a leading name in designer radiators, which generated national media interest.
Standing out from the crowd
We targeted high-end publications and industry influencers to create brand awareness amongst consumers.
Supplying the press with relevant material secured engaging coverage prominently placed in the news pages of well-trusted media.
Capitalising on the strategic alliance, a series of profiling features generated an online presence.