An online children’s boutique offering a contemporary range of furniture and accessories, Nubie’s social media campaign needed to engage with a targeted audience. Our team of social media and digital strategists creates impactful and effective content that is highly shareable, engaging with Nubie’s followers and optimising web traffic. Combined with a digital advertising budget, we have successfully generated and increased interaction for the brand, through playful competitions, brand collaborations and interactive visuals.
When it comes to digital, our team of social media and digital strategists creates impactful and effective content that is highly shareable, engaging with Nubie’s followers and optimising web traffic. Combined with a digital advertising campaign, we successfully generate interaction and web conversions for the brand, through playful competitions, brand collaborations and interactive visuals,
"In The White Room has put our company firmly on the map. We are delighted with the coverage we have received - it has transformed our business."
Amanda Short - Founder & Director of Nubie.co.uk
Everybody Loves Nubie.co.uk
As a dedicated children’s boutique, Nubie’s exposure stretches far further than just parenting titles and baby magazines. High-end lifestyle publications such as Living etc and Vogue are great advocates of the brand, as well as national newspaper titles including The Sunday Times.
Creating unique and original content is an effective way of engaging with an online audience, helping to shape your brand identity and set it apart from the competition. Our creative in-house team can design and produce impactful visual campaigns that do just that!
In it to Win It
In a move to maximise the impact of the TOYS animation, we ran a Facebook competition for Nubie, to win all of the toys featured in the campaign. We produced a distinctive graphic that was targeted to specific audiences, encouraging interaction on the post. Through the use of captivating content, the campaign also aimed to increase Facebook page likes and page engagement in order to ultimately lead new and existing customers to the website.
The Rise of the Parenting Influencer
As the evolution of print PR shifts, the age of the social ‘Influencer’ has enabled companies to reach out to a vast and targeted audience. We work with brand-appropriate parenting bloggers and Instagrammers to spread the Nubie word far and wide, often resulting in sold-out products, spikes in web traffic and surges in follower numbers.
‘Shelf-ie’ Blogger Collaboration
Our black book of bloggers is invaluable when it comes to creating unique and sharable online content. To enhance Nubie’s brand presence and engage with current and new followers, we teamed up with four key parenting influencers in a campaign we called, ‘Style your Shelf-ie’. Gifting each with a Nubie shelf, we set the bloggers the task of styling and sharing their ‘Shelf-ie’, which reached a huge number of relevant followers.
Father of Daughters 824k followers
Mother of Daughers 469k followers
Susie Verrill 80.5k followers
Dress like a Mum 101k followers