Using our key press contacts and targeted expertise, we generate exposure for this award-winning online  boutique across broadcast and print media, from parenting and interior magazines to national newspapers and prime time television shows. 

"In the White Room has put our company firmly on the map with decor publications.
We are delighted with the coverage we have received - it has transformed our business"

Amanda Short of Nubie.

Nubie - Modern Kids Boutique

Contemporary products suitable for all budgets & styles

Great brands, a fantastic range of products and inspirational imagery contribute to the ongoing success of the Nubie campaign.


Tailored PR Campaign

Going for Gold at the Prima Baby & Pregnancy Awards

Thanks to building strong relationships with key parenting publications and their readers, Nubie was awarded Gold in Prima Baby & Pregnancy Magazine’s Best Nursery Retailer category 2014, beating retail giant Mothercare to the top spot.


National PR Coverage

Everyone loves Nubie!


As a children’s boutique, Nubie’s reach stretches far further than parenting titles and baby magazines. High-end interior publications such as House & Garden and Living etc are now great advocates of the brand as well as national newspaper titles including The Guardian and Sunday Times.


Product placements

Sew Tiny: Craft Book by Jazz Domino Holly


Product loans are another great media avenue for the Nubie product as shown in this beautiful baby craft book from celebrity mum and founder of the Shoreditch Sisters W.I Jazz Domino Holly. Using a variety of hand-selected items from Nubie, this beautifully styled shoot showcases Nubie product.


Online press coverage

TV Debut: ITVs 60-Minute Makeover


With over 1million viewers, ITV’s 60 Minute Makeover provided the perfect stage for Nubie’s products in this children’s room re-design.