An online boutique offering oh-so-stylish, contemporary furniture and accessories for children, there was no doubt that Nubie already stood out from the crowd and so we wanted their social media campaigns to reflect this. Utilising our relationships with key bloggers and influencers alongside our specialist online expertise, we have successfully helped to generate and increase interaction surrounding the brand through playful competitions, blogger collaboration projects and sharable graphics.
Our ‘Nubie Notebook’ graphic ensures Nubie demonstrates its expertise within the industry by recognising seasonal trends and colourways. The creative graphic helps put Nubie ahead of other online children’s retailers and is specifically created to be entirely sharable, further helping to develop the brand’s online visibility.
We created ‘Nubie of the Week’ to allow Nubie to push their most popular products online. A regular #NubieOfTheWeek #NOTW hashtag is used to generate interest around the feature and viewers are also invited to ‘Shop the Look’ via a URL linking directly to the product mentioned, helping to boost traffic and sales.
Fun and playful graphics are vital for ensuring Nubie stands out amongst its competitors and appeals to its target audience.
In It to Win It
We ran a ‘Like, Comment & Share to Win’ competition on Nubie’s Facebook page that would appeal to potential customers and develop the brand’s online visibility. The competition reached nearly 42,000 people and received an incredible 252 shares, 444 likes and 379 comments, proving to be a hugely successful method of generating interest around the brand whilst also doubling as sharable content.