Panasonic

 

We conceived and coordinated a unique press launch at the ICA Gallery London to present Panasonic's iconic new range of kitchen appliances. Displayed as exhibits in a specially curated exhibition, the concept celebrated the different cultural attitudes, lifestyle values and daily activities commonly associated with the British kitchen. As the first UK viewing of this design-led range, the pre and post event press campaign generated over £450k of press coverage.

 
 
Panasonic Press Event Invitation
 
 

The new products were displayed to fully integrate with contemporary art work commissioned by Panasonic.

 
 

 
Panasonic Press Pack Design
 
 

We generated a wealth of press coverage across high-end, design-led and lifestyle press.

 
 

 
Panasonic Press Launch Coverage