Panasonic

 

We created the concept ‘Kitchen Culture’ for the UK debut of this design-led product range. Held at the ICA Gallery London, this unique launch platform displayed the products in an exhibition of contemporary art which was designed to celebrate the iconography, lifestyle values and daily activities associated with the British kitchen.

 
 
 
 

The integrated campaign included creation of the concept, the campaign and press launch.

 
 

 
 
 

The marketing materials focused on the designers and design concept behind each piece.