benjamin_moore_main.jpg
benjamin_moore_main.jpg

Benjamin Moore


Benjamin Moore.

SCROLL DOWN

Benjamin Moore


Benjamin Moore.

 

PR Campaign.

One of North America’s largest paint brands, In The White Room launched Benjamin Moore to the UK market, securing far-reaching press coverage across a range of consumer, trade and national print and online media.

 
 
BM_PR_campaign_1.jpg
 

A comprehensive consumer and trade PR campaign.

 
 
BM_PR_campaign_2.jpg

Increasing brand awareness through strategic product, image and expert comment placement, the dedicated PR campaign reached a readership of over 24.7 million and 21.6 million online unique users in the first year.

Supporting new showroom openings, trade show participation, events and the highly anticipated Colour of the Year campaigns, In The White Room successfully launched the Benjamin Moore brand into the UK media, generating valuable exposure with relevant audiences.

 

High-circulating national and consumer PR coverage.

 
 

Supporting trade coverage to increase market awareness.

 

Online & blog coverage.

 
BM_online_coverage_1.jpg

Working with influencers for social media and online exposure.

 
 
BM_bloggers.jpg
 

Event management.

 
Benjamin_Moore_Event.jpg
 

More