Spanning across trade and consumer press, the tailored Havwoods PR campaign targets a brand-relevant audience through a variety of print and digital media.
Raising the brand’s profile as a global company, the campaign has secured highly valuable coverage, increasing brand awareness, driving traffic to the website and encouraging footfall into the nationwide showrooms.
Working towards building up a stronger brand identity for Havwoods within key UK consumer, trade and specifier media, In The White Room implemented a comprehensive PR campaign.
With a focus on product launches, case study placement, influencer collaborations, news announcements and trend stories, the campaign consistently achieves an average quarterly PR value of £600k – over £2.4 million annually.
Through curated collaborations, we united Havwoods with brand-appropriate influencers to showcase the brand’s product range, creating unique content that targeted both the consumer and A&D markets.
Teaming up with relevant guest speakers to talk through market trends or trend predications, putting Havwoods in a position of authority.