ROM Sofa-Control App Launch
In The White Room implemented a comprehensive brand awareness campaign that integrated a number of different social media strategies for Belgian furniture manufacturer ROM during the launch of its new Aladin app.
The campaign consisted of content creation specifically for social media platforms, SEO and PPC campaigns. A social media competition and Facebook, Twitter and Instagram advertising including boosted posts, heightened engagement and widened the post reach on ROM’s social media pages to generate interest around the high value prize and new product launch.
From animated GIFs and videos to stand-out sharable graphics and photography, we made sure that ROM effectively promoted its new Aladin app through interactive and informative content created to appeal to potential customers.
During the six-week Aladin campaign, both paid-for and organic posts reached over 1 million people across both Facebook and Twitter.
Visitors to the ROM website increased from 2000 at the beginning of the six-week campaign to just under 8000 at the end, demonstrating how the social media campaign helped to boost website traffic and potentially sales.
With an objective to increase traffic to the ROM website and develop the brand’s online visibility, the campaign successfully helped ROM introduce its new app to a wider and more targeted audience group.