ROM Sofas UK


In order to support the company’s ongoing commitment to the UK market, In The White Room works closely with Belgian furniture manufacturer ROM to implement a comprehensive UK marketing strategy. Our aim is to support the growing UK market within a number of areas in order to ultimately increase brand awareness and recognition with UK consumers, retailers and the media.


Positioning the Brand for the UK Market

Our brand and marketing team developed a dedicated marketing strategy and a new tailored creative direction for ROM that is suited to the UK market to ensure that the brand is being supported through all areas. Everything that the team produces for the brand ensures that ROM is positioned as trend leaders within the UK interiors sector, through the eyes of both retailers and consumers.



National Advertising

Supporting the UK marketing campaign, a tailored national advertising campaign was implemented to target key audiences and build on brand presence within the correct media and consumer circles.





Showcasing the UK range of products and defining the ROM concept for a UK audience, our web team created a new fully responsive site featuring a helpful UK-based retailer locater function and blog platform.



Aladin App Launch

Incorporating a number of different areas, In The White Room implemented a comprehensive launch campaign for the ‘Aladin App’. From new website content and video production to far-reaching digital and social media campaigns, the launch campaign resulted in increased brand awareness and traffic to the website.



Social Media Campaign

Supporting the ongoing brand awareness strategy, a focused social media campaign has been applied across a number of platforms including Twitter, Facebook, Pinterest and Google+ in order to build brand recognition and engage in conversations with influential followers.



Trade Marketing

As part of the effort to increase ROM’s brand awareness within the UK, In The White Room produced a brochure to be distributed to ROM’s entire retailer network. Showing results from the PR, advertising, marketing and online campaigns, the aim of the brochure was to increase the retailers’ confidence and engagement with the ROM brand.



Facebook Canvas

To support the launch of a new Signature collection, our digital team produced a Facebook Canvas in order to increase awareness of the new range and drive traffic to the website. The Canvas was then advertised to a curated male, luxury and homeowner audience suited to the Signature collection.



Online Content

In order to support the new website launch, an ongoing SEO campaign was specially developed to drive traffic to the new site and gain Google rankings overtime. Specially formulated blog content and dedicated sections detailing ‘How ROM works’ and ‘How to Buy’ are also updated on a regular basis and promoted through social media channels.



Point of Sale

 A new look and branding was developed and presented throughout new marketing materials such as in-store mini brochures and new point of sale concepts.