interiors pr campaign - topps tiles.
Using our big black book of contacts and our team of PR experts, we changed journalist perceptions of the brand as part of a wider re-positioning project. In fact, many who had previously dismissed Topps Tiles as a budget option are now great advocates, which resulted in fantastic coverage in the likes of The Sunday Times Style magazine and the Guardian Weekend supplement.
highly regarded by luxury Interior titles.
From Elle Decoration to Homes & Gardens and Mix magazine, Topps Tiles has been transformed into a sought-after brand that consistently features in a wide variety of high-end publications.
“I admit to having been a bit snooty about Topps Tiles in the past. Maybe it’s the name, which has never elicited any real sense of desire or aspiration in me. Its new Stamford patchwork range, however, is fantastic. Not only does it fit in perfectly with the trend for bohemian, mix ‘n’ match style, it virtually does it for you. And at £14 per tile (69.14/m2), it’s incredibly good value.”
national newspaper supplements.
We aligned the PR campaign with Topps Tiles’ internal brand strategy to generate national coverage in newspaper supplements with high readerships such as The Sunday Times Style Magazine and the Guardian Weekend supplement, which are read by over 2 million people.
regional magazine coverage.
“Topps Tiles is the sort of brand that I can use across a range of titles that I work on, even the more design-led ones. I especially liked the Batik collection; that looked great everywhere.”
passionate about topps tiles style.
Absolutely magazine, a luxury London title, featured Topps Tiles in a number of their regional titles. With a predominant AB reader profile, the brand was seen across high net demographic profiles in the city.
online coverage.
increasing online presence.
Getting Topps Tiles features on popular interior websites, home and lifestyle blogs and online magazines has helped considerably to increase Topp Tiles’ web presence. Online coverage has helped to improve SEO rankings by encouraging user browsing and implementing good back links.
luxury publications.
“I am very impressed with the current tile ranges available from Topps Tiles. I am always fielding enquiries from friends and work colleagues who want me to suggest tile designs for their projects. I’m happy to say that I have always been able to find inspirational, practical and most importantly, affordable designs available from Topps Tiles. Long may they continue to search out such great products.”
maintaining quality coverage.
We secured Topps Tiles coverage in high-end magazines with quality AB reader profiles such as The World of Interiors, House & Garden and Designer. Our unrivalled journalist relationships ensured the team were the first port of call for suggestions for features, press loans and image requests, which resulted in high quality product coverage in luxury titles.
mid-market magazine coverage.
the style savvy set.
A functional and stylish tile for every interior. The diversity of Topps Tiles’ product range allowed us to place a vast amount of product designs into a huge range of publications with different target audiences. From trend pages to reader homes and get-the-look pages, we were well enough equipped to be pitch perfect.
budget-friendly magazine coverage.
on trend tiles.
We targeted a considerable number of features that resulted in hundreds of magazine articles, from on-trend spreads to styling pages.