Using our big black book of contacts and our team of PR experts, we changed journalist perceptions of the brand as part of a wider re-positioning project. In fact, many who had previously dismissed Topps Tiles as a budget option are now great advocates, which resulted in fantastic coverage in the likes of The Sunday Times Style magazine and the Guardian Weekend supplement.
Highly regarded by luxury Interior titles
From Elle Decoration to Homes & Gardens and Mix magazine, Topps Tiles has been transformed into a sought-after brand that consistently features in a wide variety of high-end publications.
National newspaper coverage
National Newspaper Supplements
We aligned the PR campaign with Topps Tiles’ internal brand strategy to generate national coverage in newspaper supplements with high readerships such as The Sunday Times Style Magazine and the Guardian Weekend supplement, which are read by over 2 million people.
Regional magazine coverage
Passionate about Topps Tiles Style
Absolutely magazine, a luxury London title, featured Topps Tiles in a number of their regional titles. With a predominant AB reader profile, the brand was seen across high net demographic profiles in the city.
Increasing online presence
Getting Topps Tiles features on popular interior websites, home and lifestyle blogs and online magazines has helped considerably to increase Topp Tiles’ web presence. Online coverage has helped to improve SEO rankings by encouraging user browsing and implementing good back links.
Maintaining quality coverage
We secured Topps Tiles coverage in high-end magazines with quality AB reader profiles such as The World of Interiors, House & Garden and Designer. Our unrivalled journalist relationships ensured the team were the first port of call for suggestions for features, press loans and image requests, which resulted in high quality product coverage in luxury titles.
Mid-market magazine coverage
The style savvy set
A functional and stylish tile for every interior. The diversity of Topps Tiles’ product range allowed us to place a vast amount of product designs into a huge range of publications with different target audiences. From trend pages to reader homes and get-the-look pages, we were well enough equipped to be pitch perfect.
Budget-friendly magazine coverage
On trend tiles
We targeted a considerable number of features that resulted in hundreds of magazine articles, from on-trend spreads to styling pages.