Topps Tiles supplies an extensive collection of tiling to suit all home improvement sectors from budget to specialist. We worked with the Topps Tiles team to promote specific areas of their business in a ‘Trend Alert’ campaign, positioning them as an authority on the latest tile trends.
Talking to the press
Using the current trend of patterned tiles, we targeted 200 key press with a special press pack - four patterned tiles to use as drink coasters.
Consequently, all the major publications featured Topps Tiles, including The Sunday Telegraph and The World of Interiors.
Mini brochures and mailers were created to communicate directly with consumers.