Having already established a name for itself in the UK market, leading vinyl-flooring specialist, Harvey Maria appointed us to progress its ongoing campaigns and implement fresh ideas to give the brand a new lease of life. Utilising our relationships with key media contacts, bloggers and influencers alongside our specialist online expertise, we have successfully generated strong print and online media coverage, supported by an ongoing brand-focused social media campaign.
A combination of strong product imagery, industry-specific media contacts and inspiring press releases have all worked to secure fantastic print and online press coverage for Harvey Maria. From general product placement to styled editorial shoots, the success of the ongoing campaign is helping to create increased brand awareness, promote exposure for new launches and build relationships with key editorial contacts.
Online Blogger Collaborations
Bloggers are now some of the most powerful influencers, and therefore offer the perfect partnership to help promote a brand and its product. Taking advantage of our relationships with leading interior bloggers, we led a number of collaborative projects between Harvey Maria and brand-relevant blogs. Not only promoting Harvey Maria’s product to an extensive audience, the blog posts also created valuable link backs to its website, increasing traffic and translating into direct sales as a result.
Through our in-depth knowledge of social platforms and how they are successfully utilised to increase brand engagement, we have implemented inspiring content for Harvey Maria across its Twitter, Facebook, Instagram, Pinterest and Google+ pages.
In order to increase interactions across the Harvey Maria social platforms, we created unique, shareable content in the form of visually-engaging gifs and impactful graphics. Our monthly ‘Floors for Thought’ flat-lay graphic ensures Harvey Maria is demonstrating its creativity within the interiors industry by recognising seasonal trends and palettes. The creative content, which is conceived, styled and shot by us, helps put the brand ahead of its competition and is designed to be shared by its followers, whilst also helping to increase these numbers and boost general interaction.
Examples of Social Media Content Creation for Harvey Maria
The Power of Facebook
A hugely influential platform, Facebook has over 32 million active users in the UK alone. It was therefore the ideal platform to promote Harvey Maria through a one-off, targeted campaign.
With budget in place to promote to a wider and more specific audience, we created a ‘like, comment and share to win’ competition with the ultimate aim of generating interaction and increasing page likes and shares. Teaming up with the brand’s designer ranges, a luxury hamper of goodies was offered as a prize with a relatively low value of £200. This didn’t affect the success of the campaign however, and it went on to reach over a quarter of a million people, with 3,799 comments, 3,254 reactions and 2,599 shares. As a result, Harvey Maria’s Facebook page likes also grew organically by a significant amount, helping to successfully meet the initial brief and develop the brand’s online presence.