John Lewis of Hungerford
John Lewis of Hungerford has been designing and making luxury fitted kitchens, beautiful bedrooms and designer furniture, all handmade in Britain since 1972. Working closely with this well-established British brand, our PR and Social Media teams have generated strong print and online coverage within key media and delivered successful dedicated social media campaigns.
Utilising our key media contacts and industry knowledge we have secured a fantastic level of print and online press coverage for John Lewis of Hungerford. From full-page coverage of lifestyle photography to expert comment placement, the brand is regularly included within high-circulating consumer titles and high-end interiors publications.
Case study placement is an ideal way to promote a brand and its expert services. An integral part of the John Lewis of Hungerford PR campaign has been securing coverage on real-life kitchen case studies within target media. Using our relationships with key editors and freelancers, we have secured a number of multiple-page case study features within major interiors titles such as Homes & Gardens, EKBB and KBB Magazine.
Fitted Wardrobe Campaign
Our digital and social media teams were tasked with raising John Lewis of Hungerford’s brand awareness, in particular with regards to the company’s fitted wardrobe collection. In The White Room produced three engaging stop-frame animation videos that were run as clicks-to-website campaigns on Facebook, alongside boosting posts on the Facebook page.
Through the use of captivating content and intelligent digital advertising, the campaign reached a total audience of 363,406 and resulted in 11,645 link clicks to the dedicated landing page.
Spring Sale Campaign
During John Lewis of Hungerford’s Spring Sale period, our social media teams implemented a digital campaign in order to raise local brand awareness and increase clicks to the brand’s website. Through the use of captivating content, the campaign also aimed to increase Facebook page engagement in order to ultimately lead new and existing customers to the website, generating an interest in the brand with the target audience. In The White Room product a series of different adverts that were advertised to specific and targeted audiences.